These ads broadcast across the entire Google network (Search, YouTube, Google Maps, etc.) will significantly increase in-store visits. Local campaigns across the Google Network The Maximize Lift on YouTube The largest video search engine is an almost indispensable solution for your brand image. It has a range that is certainly not negligible. Thus, Google Ads has understood this and has improved its YouTube offers thanks to machine learning which then makes it possible to transform the attention of Internet users on YouTube into a concrete result.
Called Maximize Lift, this new solution, currently in beta, is a bidding strategy powered by machine learning. His goal ? Enable you to reach the Internet users most fax list likely to be interested in the brand. Thus, Maximize Lift automatically adjusts the bids to maximize the relevance, but also the performance of your ads. Smart shopping campaigns Finally, for this latest novelty, Google is launching smart shopping campaigns or smart shopping campaigns. Designed for merchants.
This format allows them to automate the bidding and placement of their ads. They will be able to promote their products on the search network, Display but also on YouTube and Gmail. The objective is to allow merchants to reach their previously defined conversion objective. To conclude With all these new features, it is obvious that Google wants to expand its range of advertisements to respond as much as possible to the various problems that advertisers may encounter. This then represents a real opportunity for the firm and advertisers. At Powertrafic, our SEO consultants monitor their domain daily to stay informed of the latest news.