The entrepreneur are also taken into account (J. Dudzik, R. Skubisz, Art. , [in:]Act on Combating Unfair Competition. Commentary , ed. J. Szwaja, Warsaw , Legalis). Therefore, it is worth taking up this interesting - especially from the point of view of a marketing agency - topic and indicating what should characterize a properly prepared advertisement, in accordance with generally applicable law. Advertising as an act of unfair competition Standards relating to the title issue are largely contained in the Act on Combating Unfair Competition of April.
Pursuant to Art. sec. of the Act, "an act of unfair Mexico WhatsApp Number List competition is an action contrary to the law or decency, if it threatens or violates the interest of another entrepreneur or client". In the context of marketing activities, first of all, reference should be made to Art. , of which sec. provides that "an act of unfair competition in the field of advertising is in particular: ) advertising contrary to the provisions of law, decency or disregarding human dignity . Significant examples in this matter will be, for example, bans on television advertising. Article b sec. of the Broadcasting.
Act states that it is prohibited to broadcast commercial messages regarding alcoholic beverages within the prescribed scope, health services provided only on the basis of a doctor's referral, cylindrical games, cards and dice, and other specified in the Gambling Act, psychotropic substances ( in a given scope), as well as services related to the provision of a solarium, on the terms provided for in the Act on protection of health against the consequences of using a solarium. The concept of "good manners" is a bit more general and it is difficult to find a detailed definition. Based on experience, however, it can be noted that these are certain norms that flow from moral values, economic and social goals and the practice of economic life.