Forecast to jump 32% to $76.2 billion Coinbase User List worldwide this year, reaching $118.4 billion by 2022, AppsFlyer estimated before the pandemic triggered higher usage of mobile devices. The mobile attribution and marketing analytics Coinbase User List firm later said that more than half (54%) of app marketers planned to boost their user acquisition campaigns this year,
With 41% saying they would increase Coinbase User List their reach and demographics. Snap isn’t alone in seeking a bigger share of app marketers’ spending. Twitter last week introduced a carousel advertising format that lets mobile users swipe horizontally to open an app or website. App carousel ads boosted installs per impression an average of 24% compared with single-asset formats, Twitter found in tests. The company also decided to delay Coinbase User List the release of its revamped Mobile Application Promotion (MAP) until next year, when it expects to integrate new industry-standard mobile privacy requirements. On a more technical level, Google this week announced developers must use
The Android App Bundle format for all apps distributed through its Google Play online store starting in August. The company seeks to cut Coinbase User List the size of apps, making them easier for users to download and install. More than 750,000 apps and games already use app bundles on Google Play, with top apps cutting the average size by 15% compared with a universal Android package (APK) file format. Developers such as Netflix have seen higher install success rates with the bundle format, Google said in a blog post.