These ads are roughly analogous to UK Phone Number Database List PPC ads (Pay Per Click ads) found today on the search results pages. One notable difference is that in the case of the old Yellow Pages phone book, your insurance agency would pay a flat fee for the ad UK Phone Number Database List, whereas with a PPC, your agency only pays when a user clicks on your advertisement. Just for purposes of clarity, there is also something UK Phone Number Database List called PPI (Pay Per Impression), where your business would pay for impressions, though for our insurance UK Phone Number Database List agency web website optimization discussion, we're going to stick with our PPC ad analogy.
The difference between organic UK Phone Number Database List insurance search engine marketing and insurance PPC ads is as simple as having your agency name listed in the Yellow Pages at no charge, versus a display ad in the Yellow Pages at a cost of perhaps $1,000 per month UK Phone Number Database List. Thus the appeal of organic web marketing, if your insurance agency can rise to the top of the organic SERP, you are very UK Phone Number Database List likely to direct web surfers (read that as insurance agency leads) to your website and reap the benefits without any PPC costs.
Think of this in the same way as the UK Phone Number Database List old phone book listings with company's starting their name with "AAAA Auto Parts" or "AAAAA Insurance Agency" to ensure their names would appear first. A SERP offers a better alternative than the UK Phone Number Database List printed Yellow Pages name game, in that the agency name is secondary to other, more relevant criteria. This criterion is determined by UK Phone Number Database List algorithms which can have over 100 attributes they use to determine relevancy, and subsequently determine if your insurance agency website should be on page one or page ten (SERP Ranking).