Pagano Marketing Automation Email Marketing Marketing Automation No Comments If you are reading this article, you have probably heard that it is one of the most used email marketing services for Italian companies and eCommerce. Today we want to explore specific features of the platform, automation, and the potential it offers companies. In the last period, brands invested in the promotion of automated processes. Repetitive tasks such as sending emails, social media and other website actions are on the agenda of many marketing departments.
As we have already anticipated in previous posts, marketing Latest Mailing Database automation platforms make these tasks much easier, triggering a series of actions when an event occurs, such as updating a database field or interacting with other parts of a campaign. Automation is particularly useful for these small, routine tasks, thanks to a series of linear automations for sending a welcome campaign, setting up a follow-up after an online purchase, or responding to changes in contact data in a database. It is a simplified system compared to or other platforms, which is very suitable for small and medium-sized companies.
What's it for Here are some examples: Lead nurturing If you want to improve the performance of your email marketing campaigns, one of the first actions you should take is verifying that you are sending the right content to the right users, such as segmenting your targets based on the activity of your contacts . If you have a specific marketing campaign that involves sending out a series of emails about the same product to accompany prospects through various stages of the funnel, Automation allows you to gradually send newsletter actions only to those who have shown interest in previous offerings (did he open the first email in the process? Did he click CRM Make your.