by 394% and tablet usage by 1,721%. Together, smartphone use and tablet use account for 60% of time spent on digital media. Who knew a small fruit business would change all of our lives so quickly? A mobile-friendly site is also essential for your mobile search rankings. After the algorithm change aka Mobilegeddon, Google now ranks mobile-friendly websites higher in search listings. If you don't optimize your revamped site for mobile, you'll just watch your new website fall through the cracks of second-page results. Not sure if your design is mobile-friendly? Take Google's mobile compatibility test. 6. Don't forget the speed Has anyone ever complained about a page loading too fast ? A little can go a long way - an extra second of page load time can reduce conversions by 7%. In fact, a study found that almost 50% of users abandon a page after 10 seconds of loading
time. At this rate, a one-second page delay could potentially cost an e-commerce site making $100,000 a day 2.5 million in lost sales annually. One thousand two point five. Six zeros. Page load time also affects your SEO strategy, as search engines penalize slow load time on mobile and desktop. Since Google wants to provide the best search results, it doesn't want high-ranking pages that are impossible to access. Needless to say, design your site with employee email list elements that load quickly. You can do this by using web-optimized images, avoiding pages with extended scrolling, and using a Content Delivery Network (CDN) to host your media files. 7. Create web standards Remember
the design requirements from Stage 2? In a similar format, create defined web standards that will be implemented during and after the redesign launch. These include colors, fonts, layouts, logo usage, etc., which your content contributors and web editors will also need to apply and adhere to. Consider this a visual editorial style guide. Be sure to start using them as early as possible so your team is comfortable noticing the changes and adjusting the workflow. Looking for more website redesign tips? Download the 7 Phases of a Website Redesign Web Guide today.