Recently, Amazon announced that it will close its e-commerce business in the Chinese market, and the ensuing sighs are endless. Unacceptable conditions have always been the primary problem faced by foreign companies after entering the Chinese market, and Amazon, under the rule of the world's richest man Bezos, has also not escaped this curse. Recently, news about Amazon's imminent withdrawal from the Chinese market has continued to ferment. Although Amazon has denied the rumors of withdrawing from the Chinese market, Amazon's vague response has added a lot of associations.
According to Reuters, Amazon plans to close its local e-commerce business in China in mid-July this year, shifting its focus to more profitable overseas purchases and cloud sms marketing service services. It can be seen that this e-commerce platform, which is prosperous in foreign markets, encountered joint resistance from Ali and JD.com in the Chinese market, and finally had to give up its local e-commerce business in China. In this regard, the Amazon side said that they have never given up their commitment to the
Chinese market, and will "on the basis of the existing good business, we will continue to invest and vigorously promote Amazon's overseas purchases, Amazon's global store, Kindle and Amazon The steady development of various businesses such as cloud computing in China.” No matter how Amazon responds, what is certain