For example a lead list from old contacts i.e. companies you already know can be useful – it is best to note here who was in contact with the company and why it didn’t work out. For example you can reactivate lost contacts who canceled due to insufficient budget if you offer a discount campaign or introduce a new product. Prepare such leads accordingly in order to approach them again after a certain period of time - this will save you a mountain of dead data. Sort by specialization Another structuring idea is that you sort lead lists according to the specialization of your sales staff - maybe your sales team works in teams that specialize in certain industries hierarchical levels or company sizes.
Then your colleagues will always be happy about helpful lead lists with this sorting. Sorting by industry is particularly useful if there are sales teams that serve specific industries. A Latest Mailing Database salesperson who for example speaks almost exclusively to companies in the heavy metals industry knows exactly what their pains and needs are. In other words he or she can pitch better in sales talks and respond to questions more professionally. The sales manager knows the problems of the industry like the back of his hand and can score points with similar use cases from existing customers and practical examples.
A list of leads by industry can be helpful if your sales team works that way. Recognize interest & serve needs promptly For example if you've used intent data to find out that certain companies are looking for you or are researching a problem you can cover those will also make a handy lead list. With website visitor tracking you can see who clicks on your site and what is relevant to that person or company. With platforms like G you can also get information about who is comparing your products with competitors.