Promoting the products of your digital store is essential within the brand strategy. Both to make yourself known to new audiences, and to attract your most loyal buyers again. One way to boost your ecommerce is by integrating it with the Facebook Ads Product Catalog and promoting your products on Facebook, Instagram and the rest of the platform's channels. In addition, I am going to explain one of our case studies focused on ecommerce and how, after integrating your inventory with Facebook, we made a comparison between the Collection and Carousel formats.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Enter here and watch for free the course that will help you achieve better results for your brand or company. How-to-boost-your-ecommerce-in-Facebook-Ads-with-the-Product-Catalog-(1) Importance of the Facebook Ads Product Catalog for your ecommerce Essentially, the individual email list catalogs contain information about the items in the inventory and now there is the possibility to integrate them into the Facebook advertising platform and promote the inventory or the brand on Facebook, Instagram, Audience Network and Messenger. There are different Product Catalog options , to suit different types of businesses, including e-commerce (for businesses that sell products), travel (flights, destinations, and hotels), real estate, and vehicles.
According to Facebook , you can use catalogs to: Show dynamic ads to people who have already viewed or searched for your items on the internet . This type of advertising combines images and inventory information pulled from your catalog with signals from a pixel that tracks activity on your website or app. Tag your products on Instagram . If you have an Instagram business profile, connect it to an e-commerce catalog to set up shopping on that platform. So you can tag products from the catalog in Instagram posts and stories. People will have the option to tap on tags to see prices and descriptions, or to buy the products they're interested in directly from the feed.