For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin.
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important.
Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy.
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In this guide, I am going to walk you whatsapp number list through a step-by-step process for a successful tech audit but also explain what each issue is and, perhaps more importantly, where it should lie on your priority list.
Whether it’s to make improvements on your own site or recommendations for your first client, this guide will help you to complete a technical SEO audit successfully and confidently in eight steps.
But first, let’s clarify some basics.
What is a technical SEO audit?
Technical SEO is the core foundation of any website. A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.
An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.
This includes ensuring there are no issues related to crawlability and indexation that prevent search engines from allowing your site to appear on the search engine results pages (SERPs).
An audit involves analyzing all elements of your site to make sure that you have not missed out on anything that could be hindering the optimization process. In many cases, some minor changes can improve your ranking significantly.
Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems.