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Discovery (early stage): Interactive infographics, book viewing, quizzes, diagnostic assessment Considerations (middle stage). Job Function Email List Electronic books and interactive white papers Decision (final stage): Concept-specific content - assessment, solution finder, calculator Retention (ongoing): Interactive support response The Job Function Email List ability of interactive content to convert buyers is almost twice.
That of static content via Demand Metric. Click To Tweet HAND SELECTED RELATED CONTENT: Interactive Content. Job Function Email List Good, Bad and Evil Quizzes and Games Videos (and visuals)As Juan Mendez wrote. Job Function Email List “Videos are also great for audience retention and can increase purchase intention by up to 97%. Apart from that, videos are great for sharing cool content on your favorite social media.