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These days, some site addresses start with the prefix instead of the former http that was popular a few decades back. Why? Does Help SEO? The answer is cybersecurity. is naturally more secure – but how does this affect your SEO? More than you can imagine. Heres what has to do with how effectively your sites SEO will work. versus HTTP is designed to be the more secure communication channel For most popular websites like Facebook, YouTube, Instagram and Google, the transition was a given – and seeing the prefix gives you the reassurance that the site youre visiting is the authentic one with the right security certificate.