Return On Ad Spend but we always prefer to opt for the manual CPC. And you can also give this a boost by choosing 'Help increase the number of conversions with 'Improved CPC' and of course you have the choice of 'optimize for conversions' or 'conversion value' and that is of course only just what you prefer. and you can of course apply this daily budget again from the general library or the shared library within Google Ads or you specify a specific daily budget for your campaign and then you can also indicate what the campaign priority is and let it be we usually always on low.
Especially if you only have one or two campaigns. You can change the campaign priority if you have a lot of campaigns and you still want to give a specific or more campaigns a things Singapore phone number list to little more priority than the others, but in principle you don't have to do much with this option. Subsequently, with targeting you can choose whether you also want to include the search network or at least the search partners within the search network and possibly also have the ad displayed on YouTube, on G-mail and Discover. It is best to just leave this on for now and just see what these platforms have contributed after a while and if it is disappointing.
Then you turn them off, but in general experience shows that the click costs from these platforms are somewhat lower than general Google Shopping click costs. In the following steps you can still indicate the location, so 'the whole of the Netherlands' in this case or if you target another country, of course, you must indicate it here. We'll skip the start and end dates for now, and then you can name your ad group. In this case, we'll start with one ad group. A general ad group that includes the entire product category and this is of course nice to start with and that is nice and clear.