Cross selling and up selling are marketing and sales techniques that help persuade the customer to make more purchases than he originally expected. The premise is very simple when the customer puts a specific product in the basket, you can offer him another, complementary one . For example, when buying shoes, the consumer may be offered to add socks to the basket, and when buying a bicycle, a helmet or pumps. In turn, when deciding, for example, on a holiday trip, they are.
Encouraged to pay extra for an extended insurance package. This is a very effective method thanks to which the average customer basket increases its value. In the case of services, up Poland WhatsApp Number List selling works best. It consists in offering a higher, and therefore obviously more expensive, package to customers already using its cheaper version. The promise of additional benefits often prompts recipients satisfied with a given service to make a change, especially if it is combined with a price promotion.
Analysis does the sale fully meet expectations The task of the marketing department team is not only to run campaigns, but also to check their results, i.e. to assess the effectiveness of actions. Therefore, an important part of marketing activities should be analysis. You should control the traffic on the website, as well as the conversion rate , i.e. what percentage of visitors converted, and thus joined the group of your customers. Thanks to the available online tools, we receive knowledge in the form.