Invalid HTML May get your Blocked Albania WhatsApp Number List One goal for email marketing is to develop a dialog with your prospects and customers, but poor email rendering (as a result of incorrectly HTML) can cause your well-crafted email to be blocked by a spam filter.Interestingly, the Email Experience Council studied a sampling of 1,000 emails and found that 21% of the emails appeared completely blank while 28% showed relevant content with all of the links broken.Stick to the Lowest Common Denominator Extraneous images, overly complex graphics Albania WhatsApp Number List and complex table layouts all increase the chance mistakes in your HTML code. Most SPAM checkers flag incorrect or poor HTML code, increasing your spam score. Embedding too many graphics also increases the size of your email - also a SPAM flag. Instead of embedding images in your HTML email, store images on your site (or on custom, targeted landing pages).
Know what email clients are used most commonly Albania WhatsApp Number List by your recipients and design to the 'lowest common denominator'. For Business to Business customers, that will usually be Outlook 2007 /2010 since Albania WhatsApp Number List Outlook is the second least HTML-capable email client on the planet, just behind Lotus Notes and earlier.
Image Size Impacts Albania WhatsApp Number List Delivery and Keep any graphic images to a maximum of about 720 pixels wide. The message display window of most email clients is not going to be larger than 720 pixels wide, so using anything wider means that your recipient Albania WhatsApp Number List needs to scroll back and forth in order to display it. Larger screens mean the appropriate width is expanding slightly but if you want your content to be seen, the best bet is to keep it within the above guidelines. Keep in mind too that more than 70% of recipients review their email on a smartphone too.