The objective is specialization through greater vertical integration. Horizontal agreements occur between direct competitors in the market who want to carry out the same activity together. The objective is to achieve economies of scale and market sharing. On the other hand, the complementary agreementsThey occur between companies that are not directly rivals, but could become so in the future.
The objective is diversification to reach more markets, looking for complementary products. Example: agreement between Coca-Cola and Nestlé to market Nestea. Depending Whatsapp Mobile Number List on the activities involved : they can be alliances focused on a single business function with very specific objectives or complex alliances, involving several or all the activities in the interaction of their value chains (personnel, marketing, production, R+D+i). Different types of cooperation Franchise Agreement by which a company (franchisor) grants methods.
Procedures for developing a product/service, technological transfer of trademarks and commercial slogans to another (franchisee) in exchange for economic compensation (canon, royalties or royalties). It is one of the most chosen options to establish marketing networks in international markets. License Agreement through a contract that the licensor grants a licensee to use rights or uses of industrial property through patents, copyrights, trademarks, designs, know-how in exchange for a royalty or royalties.