No issues When people think of content gaps, first. When analyzing your site for topic gaps, ask the following questions: – Does the site cover all topics of interest to readers? – Does the site have comprehensive content for readers of all levels? – Are the topics relevant to the readers' current interests? Media gaps Recent studies show that nearly 3/4 of users prefer to learn about a product or service by watching a video rather than reading a text post. In addition, the power of video content marketing has been increasing in recent years.
Data from Google shows that time spent watching shopping-related videos on YouTube has increased more than 5-fold in recent years in the US. This should wake up all content marketers to identify the media gaps in their content and fix them by adding images, videos, infographics and other phone number list non-text based media to their posts. 4 ways to discover content gaps in your content Now you know what content gaps are, why they are important, and in which areas they are found. Now let's look at the most important part that concerns you: How you will fix them. Perform a content gap analysis using an SEO tool If you're worried that you'll need to spend hours poring over data, manually analyzing every piece of content you've ever published, the news is better than you might imagine.
There are several online and free tools that do this job for you! A simple Google search will help you find the most suitable solution. How to fix keyword content gaps: – included new keywords in upcoming content – updated old content with missing keywords – change your keyword optimization strategy 2. Audit your customer journey and identify missing content Not all content gaps are as easy to fix as keyword content gaps. The key here is to dive deeper into your customer journey to understand what your readers need at each stage of their buying process.