Below we offer you some of the key steps so that you can create a BP profile that you know more than yourself. Join us. 1. Your clients, your first allies To define your BP you have to do some deep research and the best way to start is with the clients you already have . Those people who already trust you, who have chosen you, who use your products and services. Prepare a questionnaire that you can use in interviews with the aim of gathering demographic and socioeconomic information that provides you with interesting clues such as the ones we propose below.
Educational level Position in your company approximate income Type of company you work for Size of the company Geographic location Challenges you face in performing your Latest Mailing Database tasks Usual routine of a work day Places where you look for the information you need to carry out your duties Objective in your job and your success metrics Role it plays in making the decision to purchase your products/services The inclusion of all these elements and their relevance will vary if we work in the B2C consumer sector or if we are a company in the B2B field.
It is necessary to take into account which are more important in each case. But in addition to this data, it is also necessary that you manage to understand what are the motivations, aspirations, concerns, concerns, dreams, goals and the obstacles that your Buyer Persona faces. They are more intangible elements, but they are essential to establish a deep communication with your potential customers. And of course, don't forget the whys . The best way to understand your BP is to know the motives behind their decisions and actions. Try to clarify the behavior and habits of your current customers. They are the key to more effectively approach those who are to come. 2. Don't forget to look at others These questionnaires, surveys or interviews that you have designed are fully extensible to ex-customers , those who were with us one day and, for different reasons, left us.