Then again, the reason people abuse their lists could be something simple. If you are in dire need of money or sales because you are not mailing list getting enough money, you are more likely to spam your list. If your subscriber-to-purchase ratio drops, you may begin to panic and spam your list. I would argue that those who feel the need to spam their lists are probably not doing as well as they lead people to believe. They are probably struggling to bring in the money to cover their expenses and this deep frustration lends its hand to unscrupulous tactics. They could have been very successful at one point and now things are starting to slow down, so they mailing list resort to any tactic they can try. So the question, why do you abuse your mailing list? Out of necessity or out of ignorance, both of which your subscribers could care less about. Now that I have shown you that it is possible to abuse your list, what should you do? One of the most powerful tools available to all webmasters is the opt-in mailing list. Most people visit a web site once and never return - but a mailing list is mailing list a method of keeping in-touch with readers and increasing the chances of having them return to the website. When most people think of newsletters, they think of the dozen or so newsletters they send to junk-mail each day.