Forum Posts

sukanto Kuri
Jun 26, 2022
In Fashion Forum
A smarter customer journey begins with finding facts and dispelling myths. Today's Photo Retouching marketers are trying to reach their customers in new ways across new channels, so they need to decipher the facts from fiction. Let's start with a myth that doesn't seem to disappear: is the desktop really dead? Is it really irrelevant as more and more savvy consumers adopt new devices? Let's dive into. With the significant increase in mobile device usage, one might think that mobile ads are slowly killing desktop ads. After all, the signs are everywhere: A teenager who raises e Photo Retouching-tickets to the latest "Star Wars" blockbuster. Woman in the bus scrolling through a Zappos handbag. A Photo Retouching couple of Starbucks compare their Caribbean vacation with double shots, no whipping, and white chocolate mocha. So what does that mean for the future of desktop advertising? Perhaps you think of the 1979 song "Video Killed the Radio Star"? Not so fast – view the data Let's examine the data before drawing any conclusions. advertisement Continue reading below Yes, mobile search volume continues to grow. But what do you guess? So is the desktop search volume. Surprised? Here at Microsoft Advertising data, desktop search and click volumes continue to grow year-over-year, along with mobile search and click volumes (yes, they're growing a bit faster). This is when the digital pie is getting bigger. That is, both desktop and mobile make up a larger part of the overall ad pie. Microsoft Advertising Desktop and Mobile Search Click Volume But what about conversions? advertisement Continue reading below That honor still goes to the desktop. According to a survey conducted by eMarketer staff, 80% of online conversions occur on desktops, but only 20% on mobile devices. It's a big chunk! Whether it's because Photo Retouching of the large screen or because it's used at work, the data show that you prefer to shop on your desktop. But don't dismiss the benefits of mobile advertising Consumers are clearly attached to mobile devices and continue to look for new ways to use them. This means that the mobile market will continue to grow. In addition, according to Statista data, 24% of Photo Retouching US e-commerce spending comes from mobile devices. However, there are some important hurdles that mobile marketers must address.
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sukanto Kuri

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